Larry Deutsch

Chief Innovation Officer
Blue Chip Marketing

As a champion of creativity, collaboration and change, I am a passionate leader and evangelist for innovation to deliver transformational growth. As Chief Innovation Officer at Blue Chip Marketing, I apply human-centered, design thinking to solve unmet consumer needs and business challenges. My career is a unique blend of consulting, brand management, new product development and agency leadership. With 35 years of experience, I am inspired to give back and actively seeking Board roles at this stage in my career where I can continue to make an impact on business and culture.

What I can bring to a board

35 years of insightful, integrated and innovative marketing and business building, with a proven track record helping organizations (small and large) to transform. Passionate, energetic, collaborative and empathetic leadership and team building, helping organizations and people to reach unprecedented heights. Diverse B2C and B2B experience spanning associations, consumer goods, financial services, healthcare, insurance, pharmaceuticals, professional services and retail to name a few.

What can I get from a board?

As a continuous learner and connector I thrive on getting to know new organizations and new people. As a life-long Chicagoan, I am especially inspired to make an impact in our community, and having grown up in a family business, I empathize with entrepreneurial organizations who may lack the resources or expertise that larger businesses have come to expect.

My skills

    • Innovation
    • Design thinking
    • Strategic planning
    • Creativity
    • Brand building
    • Integrated marketing
    • Thought leadership
    • Entrepreneurialism
    • Organizational alignment
    • Business building
    • Business development
    • Technology